You must know that Instagram is one of the most thriving social media platforms used around the world. Within the years 2014 and 2017, Instagram has observed a massive 357% increase in its user base. There are now around 800 million active users of this social media platform around the globe. The use of hashtags has brought another charm for Instagram users. Interestingly enough, a simple hashtag has some extreme potentiality in it. Instagram hashtags are vital in spreading a message and it also helps a lot in developing your follower base.
Brief Information About Instagram Hashtags:
Research on Instagram hashtags states that almost 88% of the posts by various brands use at least a single hashtags and it is also a noteworthy fact that those posts have seen an overall 12.6% more user engagement than the posts which do not carry any hashtags. It is interesting to know that, the use of hashtags is a relatively old concept which dates back to 1988. At that time, it was used in IRC (Internet Relay Chat).
Some of the Most Used Instagram Hashtags:
You are super excited to know that there are some popular hashtags used on Instagram, which are:
Trending & Top Tashtags Importance: Best Reasons
There can be several reasons behind the hashtags to be trendy and these come out to be an integral part of the digital marketing.
These are some of the reasons why trending hashtags are so important_
1. Market Competition
In this market of competition, business entities are eager in creating exciting hashtags for the users. You can check the hashtags patterns of these market leaders to know their pattern of advertising or their top posts. You need to know that, you can use Instagram hashtags to research on those business bodies as well. This can also help you measure the public response with their posts and public responses.
The hashtags make it easier for you to have extensive knowledge of various things. You can choose to search for breaking news, or you can get to know about the movements happening in different parts of the world. It can be said that this works similar to any promotion therefore, hashtags are chosen by any movement to promote their cause. For example, #marchforourlives were the hashtags created to demonstrate victims of Florida school shooting activists to raise awareness among people for stricter gun control and safety for school children.
The hashtags have also made it possible for people to highlight heir nostalgia. Trending #tbt is used by people all over the world for the same. For business entities, it also works as one of the most effective ways of brand promotion.
The purpose of Hashtags on Instagram:
For beginners, hashtags are used to group various contents with a similar intention. A hashtag can be very general and with the help of this, you can bind your content with the contents of others that serve a similar purpose. Business entities effectively use this system and develop interesting hashtags to develop a keen interest among social media users and consolidate related posts which help them increase their brand awareness. Exciting to know that, hashtags can also help you have a bigger follower base.
What is important for you is to have a follower base that carry the same interest as yours, otherwise, it is quite useless. Thus, using appropriate hashtags with your profile and posts can help you get more followers with the same interests. When someone looks for content with related hashtags, there is a chance for them to come across your content. Instagram has massive popularity and it is quite impossible to reach your message to the actual fan base and hashtags play a key role in this by attracting the people who are keen on the same content.
Using popular Instagram Hashtag:
It can be simply stated that popular hashtags are also the most used ones on Instagram. Overwhelmingly, simple hashtags, such as #love has around 1.2 billion posts made worldwide. However, this also stands as a problem if you want to use it in a more meaningful way. Therefore, using a common hashtags makes it impossible for you to reach your target audience easily. Therefore, it is recommended to balance your interest in a hashtag and use it in a more proper and meaningful way or a positive post cannot have the chance to stand out of the crowd. For better understanding, a hashtag can be compared to SEO of various search engines.
You should know that top hashtags also symbolize a particular type of posts. You can also aim explicitly toward #photooftheday, #picoftheday or #instadaily which can be listed as your snap.
Do you know what #tbt stands for? It stands for Throwback Thursday. This is a recent trend among people to share photos posted earlier on the same day with this hashtag. Another piece of information for you_ use the #instagood only for the boost posts you have made. It helps your followers to redirect to the posts you are completely satisfied to upload and share.
Trending of Instagram Hashtags:
Interestingly enough, hashtags are never constant and the list of these trending hashtags always keeps changing over time. As can be observed from the list of trending hashtags aforementioned, #fashion, #food holds a powerful position among the users. You can note that #travel also makes a huge impact on Instagram posts. A hashtag stands as an umbrella term too. The hashtag #nature is enough to make you understand that people are concerned about it, Right?
One more interesting thing about hashtags is that it can be seasonal as well. You can find users making posts with seasonal hashtags, such as #summer or #winter or #spring. Therefore, the list of these hashtags constantly keeps upgrading. In the same way, #valentinesday turns to be the top-notch hashtag for February. For December, it is #christmas. Even hashtags, such as # sale reach its ultimatum at the end of every year.
Interesting facts about Instagram Hashtags:
Since Instagram holds an interesting position on Instagram, let’s get to know about some of the exciting facts of these hashtags.
- In the year 2018, the developers of Instagram included some exciting features on the platform. They have made it possible for its users to follow any particular hashtags as well. It has improved the importance of hashtags to another level.
- Here is a trick you need to know it is better to use long hashtags in posts to stand out among the common ones. This can make it possible for you to attract Instagram users worldwide to your post.
- To attract more followers, you can consider adding a hashtags in the comment sections as well.
- You need to know that, the maximum numbers of hashtags you can use in a post are limited to 30.
- Do you know that you can hide your hashtags? Yes. Too many hashtags make your posts look crowded. You can do this by adding five dashes before them.
- Do not use the hashtags with unaccompanied posts. This can get you some instant likes. However, you should know that most of these likes are bot likes.